Sarah Lord Ferguson

Lord Ferguson

About me

Sarah uses a comprehensive approach to physiotherapy treatment, including manual therapy techniques and exercise prescription. She embodies a functional approach to rehabilitation and strives to help every client achieve an active and pain-free lifestyle.

Sarah completed her Bachelor of Science (Honors) in Kinesiology at Simon Fraser University and then graduated with her Master's of Physical Therapy from the University of British Columbia.

Since graduating in 2015, Sarah has worked at North Shore Sports Medicine and is an active member of both the Canadian Physiotherapy Association and the Physiotherapy Association of British Columbia (PABC). She has served on PABC's Business Affairs Committee for 5 years and in 2019, she was appointed Chair of the committee. Sarah has also been featured on live TV and has done a series of interviews on Global. The segments have been on a variety of topics including standing at work, sit-to-stand desks, and posture. 

Sarah continues to have a passion for learning and higher education. After completing her physiotherapy training, Sarah decided to take courses in business. In 2018, Sarah completed her Master's of Business Administration (MBA) and is now working towards her PhD specializing in patience experience and health care marketing. She has won a number of awards for her research and academic pursuits, including the Joseph-Armand Bombardier Canada Graduate Fellowship offered to the top students in Canada by the Social Sciences and Humanities Research Council.

When she isn't in the clinic or conducting research, Sarah stays active by hiking, skiing and training for marathons. Sarah’s treatment philosophy emerges from the importance of functionality in everyday life. She is a strong advocate for prehabilitation (‘prehab’) and encourages everyone to seek out a local physiotherapist in order to prevent injuries before they happen.

To book an appointment with Sarah, click here.

Member type
Grad Student
CPA Number
Virtual Care / Telehealth
Master's of Physical Therapy (MPT), Bachelor's of Science (BSc.) in Kinesiology (Honours)
Additional qualifications
BCRPA Weight Training
Exercise Rehabilitation
First Aid Instructor
K- taping
Manual Therapy
Orthopaedics level 1
Past Lifeguard
Soft Tissue Release
Special areas of practice
Chronic pain
Joint replacement rehabilitation
Manual therapy
Orthopaedics (muscles/joints)
Seniors' health (gerontology)
Sports therapy
Personal interest
General sports activities
Pain science
Private practice
Professional development
Snow sports: skiing/snowboarding/snowshoeing/sit-skiing
Women's Health

Berthon, P., Lord Ferguson, S., Hannah, D., Parent, M. (2020). Towards a Conceptualization of Secrecy in Marketing. Journal of Strategic Marketing (forthcoming).

Lord Ferguson, S., Pitt, C., & Pitt, L. (2020). Using Artificial Intelligence to Examine Online Patient Reviews. Journal of Health Psychology (in press). Available online:

Farshid, M., Lord Ferguson, S., Pitt, L., & Plangger, K. (2019). People as Products: Exploring Replication and Corroboration in the Dimensions of Theory, Method and Context. Journal of Business Research (in press). Available online:

de Regt, A., Montecchi, M. & Lord Ferguson, S. (2019). A false image of health: how fake news and pseudo-facts spread in the health and beauty industry. Journal of Product & Brand Management, 29(2), 168-179.

Heinonen, K., Campbell, C., & Lord Ferguson, S. (2019). Strategies for Creating Value through Individual and Collective Customer Experiences. Business Horizons, 62(1), 95-104

Mills, A., Pitt, C., & Lord Ferguson, S. (2019). Advertising and Brand Management in the Era of Falsehood. Journal of Advertising Research, 59 (1), 3-8

Robertson, J., Lord Ferguson, S., Eriksson, T., & Näppä, A. (2019). The brand personality dimensions of business-to-business firms: a content analysis of employer reviews on social media. Journal of Business-to-Business Marketing26(2), 109-124. Winner of the 2019 Journal of Business-to-Business Marketing Best Paper Award

Ferreira, C., Lord Ferguson, S., & Pitt, L. (2019). Entrepreneurial Marketing and Hybrid Entrepreneurship: The Case of JM Reid Bamboo Rods. Journal of Marketing Management, 35(9-10), 867-885.

Pitt, L., Lord Ferguson, S., & Berthon, P. (2018). The Transition from Products to Connected Health: Observations and Avenues for Future Research. Academy of Marketing Science Review, 8(3), 233-239

Treen, E., Lord Ferguson, S., Pitt, C., & Vella, J. (2018). Exploring emotions on wine websites: finding joy. Journal of Wine Research, 29(1), 64-70.