As the part-time Director of Strategic Communications for the Physiotherapy Association of BC, Emira Mears leads communications and marketing ensuring that they are on track with the organization's larger strategic goals. She focuses on ensuring that physiotherapy as a profession is viewed by the public as a results oriented and evidence based healthcare approach that is top of mind for British Columbians. She works with the PABC team and outside contractors to integrate offline and digital messaging to reach and engage the right audiences on the benefits of physiotherapy.
She has a degree in Communications from Simon Fraser University, is a published author, and has worked with clients in the non profit sector around the globe. She was one of the first women to open a digital agency in BC in 2000 when she founded her firm Raised Eyebrow.