Start date
02 December, 2017
End date
03 December, 2017

Jeff Moore and Jerry Durham created a course designed to improve your ability to deliver optimal outcomes for patients with neck pain while simultaneously maximizing the consumer experience.

This 2 day course will focus on current best evidence in the treatment of neck pain with a special emphasis on manual therapy interventions, key conversations during course of care, and critical business principles. Specifically, we will use a case example to illustrate how high quality physical therapy evaluation and treatment of neck pain coupled together with essential customer service domains including marketing, communication, therapeutic alliance development, and transparency creates a highly valued product.

This course has been designed to cover the topics as they are encountered in real time beginning with initial point of contact to clinic marketing outreach and concluding with discharge and follow up correspondence. Improving the business side and better understanding the conversation that occurs during the physical therapy examination along with the treatment skills will result in a significantly higher perceived value.


Co-Founder of San Francisco Sport and Spine now with 4 locations Jerry has extensive experience in all things private practice physical therapy. Jerry is arguably the best known physical therapist in the country on social media thanks to years of targeted brand building (contact jerry:


Fellowship trained physical therapist, Faculty member for Evidence In Motion, and founder of Institute of Clinical Excellence. Jeff has almost a decade of outpatient practice and years of teaching experience at graduate and post graduate levels. (contact jeff:

Event Cost
In person

#100, 818 Broughton St
Victoria BC V8W 1E4


Posting expiry date
This course is not provided through PABC. If you have any questions, please contact the private organizer.